Advertising & Sponsorship

Own five minutes of attention.

WORD05 shows one word to everyone for exactly five minutes. No feed. No scrolling. No competing banners. That creates a deliberately uncluttered advertising opportunity.

Single 5-Minute Sponsorship

Single five-minute slots are available individually. A company does not need to commit to a full day or a large campaign. One brand can own one WORD05 moment for exactly five minutes.

Beneath the current word, WORD05 can display a discreet Presented by placement with the sponsor's logo. The logo can link directly to the company's nominated website, campaign or landing page.

Only one sponsor is displayed during a sponsored slot. The dictionary word and its definition remain independent and are never altered by advertisers.

Daily Sponsorship

A company can become the exclusive WORD05 sponsor for an entire day. A full day contains 288 five-minute slots, creating repeated brand visibility while preserving WORD05's minimal visual experience.

• Sponsor logo placement
• Direct website or campaign link
• Campaign tracking
• Impression and click reporting where available
• Selected campaign message, subject to WORD05 approval
• Custom campaign landing URL

Featured Word Campaigns

Brands may request sponsorship around genuine dictionary words that naturally complement a campaign. Examples could include ADVENTURE for travel, CREATE for design, PERFORMANCE for sport, AMBITION for recruitment or education, and DISCOVER for technology or tourism.

Sponsorship never changes the definition or meaning of a word. WORD05 retains final approval over featured words and campaigns.

Custom-Made Sponsorships

A package can be built around timing, frequency, product launches, events, approved featured words, particular days or a defined campaign period.

Examples include one slot every hour, selected high-attention times, a launch-day sequence, a weekend campaign, a seven-day package or another custom schedule agreed with the advertiser.

Why WORD05?

Traditional digital advertising competes for attention. WORD05 is intentionally different.

One word.
One countdown.
One screen.
And, when sponsored, one brand.

A sponsor does not compete against multiple advertisements on the same page. The objective is exclusive, uncluttered brand visibility for five minutes at a time.

Advertising Standards

WORD05 protects the simplicity and credibility of the platform. Sponsor placements must be clearly identified, must not interfere with dictionary definitions, and must fit within WORD05's visual standards.

We may request monochrome or simplified logo artwork for the black interface. Flashing banners, pop-ups and intrusive advertising are not permitted. WORD05 reserves the right to reject campaigns that are misleading, inappropriate or inconsistent with the platform.

Measurement

Campaign reporting can include sponsored-slot impressions, sponsor-logo clicks, click-through rate, campaign dates and times, and sponsored-word performance. Additional reporting may be available for larger campaigns.

Work With WORD05

Advertising & Sponsorship: [email protected]
Sales & Partnerships: [email protected]
General enquiries: [email protected]

Advertising rates are provided by enquiry and may vary by placement, timing, duration and campaign scope.

Last updated: 8 August 2026.